Search Engine Marketing
Reach high-intent customers instantly
While SEO compounds over months, SEM puts your brand at the top of the results today — paying only when an interested customer clicks.
The channels
Two ways to be seen
Search Engine Advertising
Paid advertisements that appear on search engine results pages such as Google or Bing. These ads come up when users search for keywords that match your business or its products and services. Displaying ad text and elements like sitelink extensions, callouts and contact information, Search Ads are highly informative and interactive in reaching audiences.
Display Advertising
Unlike most search campaigns, Display Ads are visual. Instead of appearing in search results, they're showcased across a network of websites like the Google Display Network — using media-rich elements such as images, videos and banners, reaching targeted users who aren't actively searching for your products and services yet.
How it's priced
The pay-per-click model
Both Search Engine Advertising and Display Advertising use pay-per-click (PPC) — an online advertising model where advertisers pay each time a user clicks on their ad. Advertisers bid for placement on search engine results for specific keywords, so budget goes to the searches most likely to become customers.
The difference between a profitable campaign and a money pit is management: keyword match types, negative keywords, ad relevance, landing-page experience and bid strategy all decide what each click costs you — and what it returns. That's the part we own.
What we optimise
- Campaign structure & keyword match strategy
- A/B split testing of ad copy and landing pages
- CPC optimization & bid management
- Remarketing audiences that bring visitors back
- Conversion tracking you can actually trust
Ready to put your budget to work?
Start with a free consultation — we'll review your market, estimate your cost-per-lead and show you what a managed campaign would look like.